WHAT ARE THE CONSUMERS OF THE MAJORITY MARKET IN VENEZUELA LIKE? AN APPROACH TO BUILDING A PSYCHOGRAPHIC PROFILE (Article published in Spanish). estud.gerenc. [Internet]. 2011 Jun. 30 [cited 2026 Oct. 21];27(119):123-50. Available from: https://elearning.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1061