FORMATION OF HIGH PERFORMANCE TEAMS AND MANAGERIAL STRATEGIES IN PROJECTS OF ADVERTISING COMPANIES (Article published in Spanish). estud.gerenc. [Internet]. 2012 Mar. 31 [cited 2026 Oct. 21];28(122):69-82. Available from: https://elearning.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1162