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BUSINESS MANAGEMENT ORIENTATED TO THE CUSTOMER VALUE AS SOURCE OF COMPETITIVE ADVANTAGE. PROPOSE OF AN EXPLICATIVE MODEL (Article published in Spanish). estud.gerenc. [Internet]. 2008 Dec. 31 [cited 2026 Oct. 21];24(109):37-64. Available from: https://elearning.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/276