Two dimensions of the “me too” strategy: consumer and organization
DOI:
https://doi.org/10.18046/recs.i5.454Keywords:
Categorization, Generalization, “Me too” strategy, ImitationAbstract
This document presents a two dimensional analysis of the “me too” strategy-- from a cognitive and strategic point of view. The first assumes a psychological perspective using concepts of categorization and generalization. The second presents examples and strategic reasons that led companies to use imitation as a competitive tool. Finally, it is clear that both processes are complementary and form part of the markets’ growth and individuals’ learning about product categoriesDownloads
Download data is not yet available.
Downloads
Published
2010-06-01
Issue
Section
Articles
License
© Reserved Copyright
Material in this publication may be reproduced without authorization, provided the title, author and institutional source is acknowledged.
How to Cite
Arboleda Arango, A. M. (2010). Two dimensions of the “me too” strategy: consumer and organization. Revista CS, (5), 123-147. https://doi.org/10.18046/recs.i5.454